The crisp, high-altitude air of St. Moritz became a canvas for Lamborghini’s rich heritage as the marque commenced its Polo Storico tenth-anniversary celebrations. The event, a blend of exclusivity and automotive artistry, transformed the renowned Swiss resort into a living museum of Lamborghini’s iconic past.
The weekend’s centerpiece was undeniably the breathtaking Diablo SE 30, resplendent in “Lambo Thirty” purple. Perched dramatically on the Balthazar Downtown’s panoramic terrace, it appeared to defy gravity, a vibrant testament to Lamborghini’s audacious design philosophy. Below, on the frozen expanse of Lake St. Moritz, two more legends took their place: the Countach LP 400S, a veteran of the Monaco Grand Prix, and a meticulously preserved Miura SV.
The Countach, a symbol of 1980s automotive excess, was undergoing the rigorous Polo Storico certification process, a testament to the program’s dedication to authenticity. Its presence alongside the Miura SV, a car hailed as the world’s first supercar, underscored the breadth of Lamborghini’s historical significance. The Miura, a vision of elegance and power, was rightfully awarded the “Hero Below Zero” prize, a testament to its enduring appeal.
Alessandro Farmeschi, After Sales Director, emphasized the importance of community, highlighting the collaborative spirit that has defined Polo Storico’s first decade. The St. Moritz event, with its exclusive dinners and dedicated lounge, provided a platform for collectors and enthusiasts to share their passion and contribute to the preservation of Lamborghini’s legacy.
The celebrations are far from over. The journey continues to Rome, where the Anantara Concours d’Elegance will showcase Italian automotive masterpieces, with Lamborghini Polo Storico taking center stage once again. The echoes of the V12s in St. Moritz will resonate throughout the year, marking a decade of unwavering commitment to preserving the soul of Lamborghini.