Lamborghini has officially entered the plug-in hybrid arena with the unveiling of the Urus SE, the first electrified version of their Super SUV. The Urus SE represents a significant step in Lamborghini’s “Direzione Cor Tauri” electrification strategy, following the launch of the Revuelto hybrid supercar.
This isn’t just a mild hybrid; the Urus SE is a full-fledged PHEV, boasting what Lamborghini calls a “two hearts” powertrain. The combination of the internal combustion engine and electric motor(s) results in the highest torque and power figures ever seen in the Urus lineup, placing it in a unique position within its competitive set. While specific details remain under wraps, Lamborghini is promising an impressive 800 CV (likely around 789 horsepower) and a substantial reduction in emissions – a claimed 80% improvement.
Beyond the powertrain, the Urus SE sports a refreshed design, optimized aerodynamics, and what Lamborghini describes as “unprecedented on-board technology.” While the specifics of these updates are yet to be fully disclosed, the implication is a more refined and technologically advanced Urus experience. Lamborghini is also emphasizing improvements in comfort, performance, efficiency, emissions, and, crucially, driving pleasure. They suggest the SE surpasses the existing Urus S model in all these key areas.
“With the Urus we changed the paradigms of the SUV world, ushering in a new segment,” commented Stephan Winkelmann, Lamborghini Chairman & CEO. “In just a few years, the Urus has become our brand’s bestseller, enabling Lamborghini to attract new customers and strengthen its position in the most important markets. With the Urus SE, we’ve taken another step towards the future in line with our Direzione Cor Tauri strategy, moving ahead with the electrification of the range and the path toward decarbonization that began with the introduction of the Revuelto super sports car in March 2023.”
The Urus SE marks a pivotal moment for Lamborghini. It’s not just about adding an electric motor; it’s about reimagining the Urus experience. The promise of significantly increased power and torque, coupled with improved efficiency and reduced emissions, suggests that the SE could be the most compelling Urus yet. As more details emerge from the Beijing show, we’ll have a clearer picture of just how dramatically Lamborghini has electrified its Super SUV. One thing is certain: the raging bull is going electric, and the automotive world is watching.