Beautiful since the beginning....
THE STORYHow it all started…
Ferruccio Lamborghini, a tractor tycoon, founded Automobili Lamborghini in 1963, driven by a desire for a superior sports car. The revolutionary Miura established Lamborghini’s supercar legacy. The iconic Countach solidified its status in the 70s and 80s. Models like the Gallardo and Aventador cemented Lamborghini’s reputation for extreme performance and cutting-edge design.
Today, it remains a symbol of Italian automotive excellence. Here are some great articles on the history of the company and its beautiful machines.
Lamborghini Pregunta: A Glimpse into the Raging Bull’s What-Ifs
The late 1990s. The air crackled with technological advancement, and the automotive world was no exception. Amidst the roar of established supercars, a whisper emerged from Sant'Agata Bolognese – a concept car so radical, so audacious, it left enthusiasts breathless....
The Rambo Lambo: An Italian Super SUV Invasion
A Bull in the Bush In the annals of automotive history, certain vehicles arrive not merely as transportation, but as seismic shifts. The Lamborghini LM002, unleashed upon an unsuspecting world in 1986, was such a vehicle. At a time when the term "luxury SUV" was...
Lamborghini Islero: The Understated Bull with a Fiery Heart
In the pantheon of raging bulls from Sant'Agata Bolognese, the Lamborghini Islero often stands slightly in the shadows, a more subtle and perhaps less flamboyant figure compared to its dramatic contemporaries like the Miura and Espada. Yet, this elegant 2+2 grand...
The Diamond in the Rough: Revisiting the Lamborghini Urraco
Lamborghini. The name conjures images of fire-breathing bulls, razor-sharp angles, and ear-splitting roars. We drool over the Countach, revere the Miura, and now find ourselves captivated by the Revuelto. But nestled between these legendary beasts, a lesser-known gem...
Lamborghini’s Alpine Rhapsody: A Decade of Polo Storico Celebrated in St. Moritz
The crisp, high-altitude air of St. Moritz became a canvas for Lamborghini's rich heritage as the marque commenced its Polo Storico tenth-anniversary celebrations. The event, a blend of exclusivity and automotive artistry, transformed the renowned Swiss resort into a...
The Diablo: Lamborghini’s 1990s Icon
The Lamborghini Diablo. The name itself conjures images of speed, aggression, and a healthy dose of 90s excess. It was a car that perfectly encapsulated the era, a wild beast of a machine that pushed the boundaries of performance and style. More than just a supercar,...
The Jalpa: Lamborghini’s Forgotten Eight-Cylinder Dream
Lamborghini. The name evokes images of raging bulls, scissor doors, and screaming V12s. But nestled amongst these legendary beasts lies a lesser-known gem, a car that represented a different path for the Italian marque: the Lamborghini Jalpa. This often-overlooked...
March 22nd, 2025: JCB Rally Brings Luxury and Speed to Napa Valley
Napa Valley, renowned for its exquisite wines and breathtaking scenery, is about to become the backdrop for a new kind of celebration: the inaugural JCB Rally. This exclusive event, spearheaded by Jean-Charles Boisset in partnership with the Napa Valley Car Club,...
The Cops in Italy Have You Covered – You’ve Been Warned
For two decades, a unique partnership has been quietly working to protect and serve the citizens of Italy. Since 2004, Automobili Lamborghini and the Italian "Polizia di Stato" have joined forces, combining cutting-edge technology, a shared commitment to safety, and a...