2023 marks a monumental milestone for Automobili Lamborghini: 60 years of crafting automotive legends. From its inception in 1963, when Ferruccio Lamborghini unveiled the 350 GTV prototype, the company has relentlessly pursued innovation, blending cutting-edge technology with artisanal craftsmanship.
Lamborghini’s commitment to advanced machinery and skilled labor has remained a constant throughout its history. Just a few years after its founding, the company was producing the 400 GT, Islero, Espada, and two Miura models, demonstrating a rapid pace of development. In 1983, Lamborghini pioneered the use of carbon fiber in road cars, establishing its “Esperienza Materiali Compositi” (E.Co) department and creating the carbon chassis prototype for the Countach Evolution.
The 1990s saw Lamborghini delve into electronic systems, new composite materials, and anti-pollution technology, establishing a dedicated testing laboratory. A turning point arrived in 1998 with the Audi Group’s acquisition, fueling exponential growth in production and employment.
In 2003, Lamborghini celebrated its 40th anniversary with the inauguration of the Centro Stile Lamborghini, continuing its expansion. The revolution continued with the 2011 debut of the Aventador LP 700-4, featuring an innovative carbon monocoque designed and produced in-house. That same year, Lamborghini Park opened, becoming the base for two crucial sustainability projects.
Environmental consciousness has become a core value. Through continuous improvement, Lamborghini achieved CO2 neutral certification for its entire plant in 2015, demonstrating its commitment to the planet.
The Super SUV Urus, championed by CEO Stephan Winkelmann, arrived in 2018, requiring a new production department in Sant’Agata Bolognese, including a dedicated assembly line, a new finishing department, and a LEED Platinum certified office building. In 2019, the Urus paint shop opened, and in 2020, rail transport was implemented for body procurement, slashing CO2 emissions by 85%. Lamborghini’s responsibility extends beyond the environment to the communities where it operates.
Looking forward, “Direzione Cor Tauri,” announced in 2021, outlines Lamborghini’s ambitious electrification plan. The entire product range will be hybridized in 2023-2024, with a fully electric model planned for 2030. This is a cornerstone of Lamborghini’s decarbonization strategy, which aims to minimize the impact of both its production site and its entire value chain.
As Automobili Lamborghini celebrates 60 years, it looks back on a legacy of innovation and forward to a future of sustainable performance. The drive for progress, like the roaring engines of its supercars, never stops.