Beautiful since the beginning....
THE STORYHow it all started…
Ferruccio Lamborghini, a tractor tycoon, founded Automobili Lamborghini in 1963, driven by a desire for a superior sports car. The revolutionary Miura established Lamborghini’s supercar legacy. The iconic Countach solidified its status in the 70s and 80s. Models like the Gallardo and Aventador cemented Lamborghini’s reputation for extreme performance and cutting-edge design.
Today, it remains a symbol of Italian automotive excellence. Here are some great articles on the history of the company and its beautiful machines.
Lamborghini’s Alpine Rhapsody: A Decade of Polo Storico Celebrated in St. Moritz
The crisp, high-altitude air of St. Moritz became a canvas for Lamborghini's rich heritage as the marque commenced its Polo Storico tenth-anniversary celebrations. The event, a blend of exclusivity and automotive artistry, transformed the renowned Swiss resort into a...
The Diablo: Lamborghini’s 1990s Icon
The Lamborghini Diablo. The name itself conjures images of speed, aggression, and a healthy dose of 90s excess. It was a car that perfectly encapsulated the era, a wild beast of a machine that pushed the boundaries of performance and style. More than just a supercar,...
The Jalpa: Lamborghini’s Forgotten Eight-Cylinder Dream
Lamborghini. The name evokes images of raging bulls, scissor doors, and screaming V12s. But nestled amongst these legendary beasts lies a lesser-known gem, a car that represented a different path for the Italian marque: the Lamborghini Jalpa. This often-overlooked...
The Diamond in the Rough: Revisiting the Lamborghini Urraco
Lamborghini. The name conjures images of fire-breathing bulls, razor-sharp angles, and ear-splitting roars. We drool over the Countach, revere the Miura, and now find ourselves captivated by the Revuelto. But nestled between these legendary beasts, a lesser-known gem...
March 22nd, 2025: JCB Rally Brings Luxury and Speed to Napa Valley
Napa Valley, renowned for its exquisite wines and breathtaking scenery, is about to become the backdrop for a new kind of celebration: the inaugural JCB Rally. This exclusive event, spearheaded by Jean-Charles Boisset in partnership with the Napa Valley Car Club,...
The Cops in Italy Have You Covered – You’ve Been Warned
For two decades, a unique partnership has been quietly working to protect and serve the citizens of Italy. Since 2004, Automobili Lamborghini and the Italian "Polizia di Stato" have joined forces, combining cutting-edge technology, a shared commitment to safety, and a...
Lamborghini’s Brief but Brilliant F1 Stint: A Roar That Echoed Too Briefly
While primarily known for their road-going supercars, the Italian marque also dipped its toes into the high-octane world of Formula 1, albeit for a relatively short period. Their foray, while not ultimately crowned with championship glory, left an indelible mark and a...
Miura: The Shockwave
Sometimes, a car arrives not just as transportation, but as a seismic event. The Lamborghini Miura, unveiled in 1966, was such a car. It wasn't merely fast; it was a revelation, a tectonic shift in the supercar landscape. Before the Miura, mid-engine exotics were the...
The Raging Bull: A History of Lamborghini
Ferruccio Lamborghini, a successful tractor manufacturer, founded Automobili Lamborghini in 1963 with the ambition to build sports cars superior to Ferrari. This was spurred by a dismissive response from Enzo Ferrari regarding Lamborghini's critique of his personal...